Head — acquisition (website & lead automation)

Overview

ETHICS GROUP OF COMPANIES

Head — Acquisition (Website & Lead Automation) — Group Level

We are seeking a Head - Acquisition to own how ETHICS Group marketing is converted into measurable leads and customers. This role owns the complete acquisition journey — website and marketing activity through lead capture, qualification, nurturing and sales follow-up to conversion — together with the systems and automation behind it. Success is measured by qualified leads and customers acquired, not by website traffic.

WHAT THE ROLE OWNS

•         Group customer acquisition strategy across Business Verticals, including Supply Chain
•         Qualified lead generation through websites, digital channels and marketing automation
•         Website conversion performance and commercial effectiveness, not just traffic
•         Lead capture across every digital and offline entry point, so no enquiry is lost
•         Lead automation, structured nurturing journeys and website–CRM–marketing systems integration
•         Automated lead allocation and follow-up, with defined response timelines and escalation
•         Lead qualification criteria and handover governance, defined jointly with Sales
•         Tracking and reporting of lead source, quality, conversion rate and cost of acquisition

WHO WE ARE LOOKING FOR

•         MBA / PGDM, preferably with a Marketing specialisation
•         8–12 years in digital marketing, demand generation or customer acquisition
•         Proven ownership of a lead generation function, accountable for qualified lead volume and conversion
•         Hands-on experience implementing or operating CRM and marketing automation platforms, integrated with websites
•         B2B acquisition experience with extended buying cycles, preferably in supply chain, logistics, warehousing or allied sectors
•         Strong command of web analytics, CRM and automation systems; analytical rigour in attribution and funnel measurement; ability to work with Sales on lead quality and          follow-up discipline; willingness to travel

HOW SUCCESS IS MEASURED

Volume and quality of qualified leads, by vertical and source · Lead-to-customer conversion rate and its improvement over time · Cost of acquisition and cost per qualified lead against revenue · Website conversion performance · Integrity of the acquisition system (website–CRM integration, data accuracy) · Speed and discipline of lead follow-up · Effectiveness of lead nurturing and re-engagement.

THE ESSENTIALS

Reports to: Chief Marketing Officer

Location: Group Corporate Office, with travel across Business Vertical locations as required

Compensation: ₹18–28 lakh CTC per annum, negotiable and commensurate with experience

Progression: Elevation to Group Head — Growth & Customer Acquisition considered at 24 months, subject to performance