Chief marketing officer

Overview

ETHICS GROUP OF COMPANIES

Chief Marketing Officer — Group Level

We are seeking a Chief Marketing Officer to lead marketing, brand and marketing-led growth across all business verticals of the ETHICS Group, with strategic focus on our Supply Chain business. This is not an advertising or social-media role — it exists to connect marketing effort to identifiable business opportunity and realised revenue, from target industry identification through to customer conversion.

 

·      Distinct strategies for each Business Vertical, with special emphasis on Supply Chain

·      Identification of target industries, customer segments, geographies and new markets

·      The full marketing-to-revenue journey, with measurement established at each stage

·      Generation of qualified business opportunities and structured handover to Sales

·      Digital, offline and industry-specific campaigns; competitor and market intelligence

·      Marketing KPI framework, ROI reporting to Management and budget governance

·       Building a professional, scalable Group-level marketing function, team and agency network

 

Additional Leadership Responsibilities

Qualified opportunities generated and converted · Marketing-attributed revenue, with emphasis on Supply Chain · Return on marketing investment · Brand strength and market positioning · New industries, segments and geographies entered · Maturity of the Group marketing function.

 

Required Qualifications

• ·      MBA / PGDM with specialisation in Marketing from a reputed institution
• ·      12–18 years in marketing, of which at least 5 years in a senior or leadership capacity
• ·      Experience across multiple businesses within a group structure, and of building a marketing function from an early stage
• ·      Strong B2B and industrial marketing background — supply chain, logistics, warehousing, infrastructure or allied sectors in India preferred
• ·      Proven record of generating qualified pipeline through marketing and of measuring marketing ROI
• ·      Commercial acumen, strong senior-stakeholder communication, and willingness to travel to project locations
  
  

THE ESSENTIALS

Reports to:  Group Managing Director
Location:  Gurgaon, with regular travel across vertical and project locations
Compensation:  ₹35–50 lakh CTC per annum, negotiable and commensurate with experience
Progression:  Elevation to Group Chief Marketing & Growth Officer considered at 24 months, subject to performance

 

Please share your CV with Rashmi.dihingia@ethicsgroup.in along with a short note on relevant B2B marketing outcomes.

 

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